Iconic Staples Center, Home of Los Angeles Lakers, Changing Name to Crypto.com Arena – News Bitcoin News
Staples Center, some of the iconic and globally acknowledged sports activities and leisure arenas on the earth, is altering its identify to Crypto.com Arena. Crypto.com has additionally change into an official cryptocurrency platform accomplice of the Los Angeles Lakers and the LA Kings.
Staples Center’s New Name Is Crypto.com Arena
AEG, the proprietor of Staples Center, and Crypto.com “have launched a historic, 20-year naming rights agreement that will rename the AEG-owned and operated Staples Center,” each corporations independently introduced Tuesday.
Located in downtown Los Angeles, the 20,000-seat, award-winning enviornment described itself as “one of the most iconic and globally recognized sports and entertainment arenas in the world.” It serves because the official dwelling of the National Basketball Association (NBA) groups Los Angeles Lakers and LA Clippers in addition to the National Hockey League (NHL) group LA Kings and the Women’s National Basketball Association (WNBA) group Los Angeles Sparks.
Crypto.com has agreed to pay greater than $700 million for the naming rights, according to reports. The announcement particulars that the identify change will probably be efficient on Dec. 25, including:
AEG and Crypto.com will unveil the newly named Crypto.com Arena on Christmas Day … This settlement additionally makes Crypto.com an official cryptocurrency platform accomplice of the Los Angeles Lakers and the LA Kings.
The new settlement consists of “official designations across Crypto.com Arena, L.A. LIVE, Microsoft Theater, The Novo, the Los Angeles Lakers, and the LA Kings,” the announcement provides.
“Each year, the world-class venue hosts over 240 major high-profile events of national and international distinction and over 4 million guests,” the announcement additional states. Events vary from skilled sports activities, concert events, household and award reveals, and particular occasions, together with the Grammy Awards, NBA All-Star Games, and NHL All-Star Games.
Todd Goldstein, chief income officer of AEG, commented:
This partnership represents the fastest-growing cryptocurrency platform and the most important sports activities and reside leisure firm on the earth converging to drive the way forward for sports activities and reside leisure in addition to the unimaginable legacy of this enviornment for many years to return.
In October, Crypto.com partnered with well-known Hollywood actor Matt Damon on its first international marketing campaign referred to as “Fortune Favours the Brave.” Earlier this 12 months, the alternate partnered with an F1 group.
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Image Credits: Shutterstock, Pixabay, Wiki Commons
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