Web surveys present data on Zcash utilization and status


Earlier this 12 months, ECC outlined a brand new product technique that focuses on consumer suggestions and market analysis. As a part of this technique, we started surveying guests to each z.money and electriccoin.co web sites. This will likely be an ongoing effort, however on this submit, we’ll summarize our findings thus far.

The energy of promoters

We acquired 1,048 responses throughout z.money and electriccoin.co from the start of July to the tip of September. We requested three questions associated to protocol utilization (“How often do you use Zcash?”), consumer kind (“What best describes your relationship to Zcash?”) and satisfaction (“How likely are you to recommend Zcash?”).

We had been capable of phase and evaluate responses to glean perception into consumer sentiment with a metric known as the Net Promoter Score, or NPS for brief. NPS is a standard metric utilized in market analysis to measure buyer loyalty and engagement. NPS is predicated on a single query, “On a scale of 0 to 10, how likely are you to recommend Zcash to a friend?” To calculate the rating, we take the proportion of respondents who answered 9 and 10 (promoters) and subtract the proportion of respondents who answered something 6 or beneath (detractors). Any consequence above 0 signifies that there are extra people selling your product than people disparaging your product.

Zcash promoters are essential to rising the ZEC ecosystem. Promoters rave about Zcash to their mates and supply considerate and thorough suggestions to new options and instruments. By surveying web site guests, we are able to higher perceive present and potential Zcashers and subsequently higher serve their wants.

Overall, respondents gave Zcash an NPS rating of 15 p.c. Here we present respondents by consumer kind, web site and NPS rating:

Key takeaways:

  • Responses on electriccoin.co generated about 10x the NPS rating when in comparison with responses on z.money. Electriccoin.co receives a few third of the site visitors as z.money. 
  • Responses from Miners, End Users and Merchants produced an identical NPS rating of roughly 20 p.c. Developers had been least more likely to advocate Zcash, and their responses produced an NPS rating of -7 p.c.
  • Almost 43 p.c of survey respondents recognized as Miners. Miners make sure the safety of the community and type a essential a part of the Zcash group. Thus far, ECC campaigns to interact miners have proved difficult. 

We additionally checked out NPS by utilization and nation. Frequent customers effected an NPS rating of 43, whereas rare customers produced a rating of 1. Interestingly, among the many people who had by no means used Zcash, there have been 56 promoters (people who’re very more likely to advocate Zcash to their mates). US, Brazil and Germany produced the best NPS scores, whereas Canada and Russia produced the bottom.

Informing our technique

In the close to future, ECC will launch a product roadmap knowledgeable, partially, by these responses, in addition to different knowledge factors similar to further ECC surveys, coin-holder polls, and proposals from the Scientific Advisory Group.

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